At an E3 dinner event in 2005, two gentlemen, helped by wine, make a bet. Newsweek’s N’Gai Croal bet Microsoft Xbox’s James “J” Allard that
the PSP is so good, it will sell faster than the PS2
The stakes are friendly: If Allard wins, he will shave the Croal’s dready head. If Croal wins, Allard will have wear a dreadlock wig for the entire month of May, including the week of E3 2006.
In October 2005, Sony announced that they had surpassed 10 million units sold after only 10 months of commercial availability. 2 months within the initial 12 month Croal wagered on. But since then, Allard never honnored his part of the deal, up until now, 360 days after the last E3 Xbox press conference.
Linky:
- Double Life: J Allard’s Big Bet
- Double Life: James “J” Allard’s Big Bet, Revisited
- Double Life: James “J” Allard’s Big Bet, Re-revisited, Or, This Is the Way the Dread Watch Ends, Not With a Bang, But a Wig
- Microsoft : J Allard’s Bio


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